An Intuitive & Practical Guide to Building Confidence and Creativity Behind the Lens

“Over the past 17 years, I’ve travelled the world photographing some of its most inspiring hotels and destinations for Condé Nast Traveller, Financial Times HTSI, House & Garden, AD, and more. Along the way, I’ve discovered that true photography isn’t about the equipment, it’s about how you see.” - Ana Lui

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Meet Ana Lui

Ana Lui is not only a photographer - she is a storyteller of light, texture and a sense of place. Based in Mallorca, Ana has spent the past 17 years capturing design hotels, private villas, extraordinary weddings and far-flung destinations for Condé Nast Traveller, Architectural Digest and other leading publications.

Her camera is an extension of her eye - a curated, gently nostalgic lens through which she studies the world’s quiet details: the geometry of a rooftop against the sky, the soft fall of shadow across a tiled floor, the imperfect weave of an ancient rug. Travel, for Ana, is both an outer journey and an inward ritual - a continual tuning of perception, shaped by years of working across continents and disciplines.
Now, through her Masterclass, Ana invites you into that world: to slow down, to look closer and to rediscover beauty through your own creative lens, unlocking the potential that resides inside each of us.

Ana’s Philosophy

Ana’s photography is a conversation between intuition and intention.

It’s not about complex gear or technical bravado - it’s about feeling your way towards light.

She believes in simplicity, in trusting your instincts, in allowing your eye to guide you. Through this Masterclass, Ana will help you cultivate both confidence and curiosity behind the lens - grounding technical skill in the subtler art of seeing. 

This Masterclass is for you if…

  • You love photography but feel overwhelmed by technical jargon or expensive gear.
  • You want to capture travel, interiors and lifestyle imagery - but aren’t sure where to begin.
  • You already shoot, but crave greater vision, confidence and flow.
  • You want to simplify your process - working with natural light, two lenses and a clear sense of purpose.
  • You – like Ana – are drawn to creativity as a way of life - and wish to explore Ana’s holistic tools, from a bonus vision-board workshop to yoga and sound healing sessions that nurture creativity from the inside out.
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Success Stories

What My Students Say!

Ana's workshop not only demonstrates her method in a clear, and encouraging manner, but also asks its attendees to delve into the spirituality and intentionality of their craft. This was my first workshop ever, and it was insightful and reassuring. Ana is warm, engaging and informative and I would recommend her workshop to all!
Christopher yu
@christopher
Ana is one of my favourite photographers and humans and I’m so grateful I had a chance to take part in her online photography workshop. She not only did share with us all her technical wisdom but more importantly she showed how good thoughts attract good vibes and create change both in personal and work life. I loved her holistic approach and kindness filled with joy to respond to every question we asked. The workshop has been extremely well thought and the material has been divided in a comprehensive way. Most of all, she showed me how persistence, hard work, kindness and visualization can help us achieve our dreams and goals. Thank you Ana for being such a gem!
SONIA TWARDON
@sonia
My energy alignment session with Ana was powerful and light hearted at the same time. We worked on affirmations and on removing blockages. After our session I had the most beautiful and powerful dream and woke up lighter and inspired. I've done a lot of inner work but I must say that this time I noticed a true shift (both on a mind and body level) after only one session! Thank you Ana!
Elisa Bozzolini
@elisa
A very inspiring course with a lot of valuable information! Ana was incredibly generous with her time and knowledge, transparent about all the processes, and helpful in every way. Such great energy in the group and definitely left more energised. Thank you!
Erika Kawas
@erika
So many wonderful things to say about this experience. I loved Ana's approach of taking into account the whole creative instead of coming at things only from an analytical perspective. The behind the scenes of her workflow was especially exciting. I'm taking away from this a new sense of confidence and confirmation that flow is just as important as knowing how to "do the things". Ana, thank you so much for your time, your energy, and your encouragement. We are all better for having spent those three days together virtually. 
Josie Derrick
@josie
Almost a week after my zoom coaching sessions with Ana, I still feel the most delicious buzz of positive energy and inspiration.  In the world where helpful advice and theory is readily available but rarely sticks, Ana’s sessions are of the much higher quality. I have already implemented some of her advice and am beginning to notice results. We have covered topics from preparing for the shoots to delivery of final images, as well as her daily spiritual practice that ties it all together. Ana's knowledge, experience and professionalism, combined with her warmth, positivity and beautiful spirituality is a welcome gift during these challenging times. 
INNA KOSTUKOVSKY
@inna
Formar parte del workshop de Ana ha sido como hacer un viaje cósmico.Tips fotográficos, consejos de trabajo e incluso trucos de visualización han hecho que estos tres días de curso hayan valido totalmente la pena. Estoy muy agradecida por esta experiencia! Gracias por tu generosidad Ana.
MARIA SANTOS
@maria
Ana Lui’s workshop is a breath of fresh air and inspiration, to photographers and creatives alike. With a candid, relaxed style, Ana takes us through her process of prep, shoot and edit, including tips and tricks of her work. Ana also discusses quantum healing, the importance of developing / maintaining a positive mind, and how it all impacts ourselves and our work. Participants are encouraged to reflect on their creative vision, goals and what they wish to project out to the world.I’m super grateful for Ana's live workshop and for her to have shared her enthusiasm, energy, experience and knowledge with all of us. Thank you Ana!
PEDRO TEODORO
@pedro
I have been a fan of Ana’s work for a long time now. As a fellow travel photographer, I am so inspired by the way she captures color, light and textures so beautifully! I was drawn to her webinar series for her mindful, holistic approach to photography. Everything she had to share resonated so well with me and I am beyond grateful that she is offering her wise insight with all of us. A great webinar series for any level of photographer, or really anyone interested in photography or creative freelance work!
Carley Rudd
@carley
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